courtesy of avoidinglife.typepad.com
This really is THE question of the moment, although unless you live under a rock the answer is obvious ... BLOG, BLOG and then BLOG some more! Having worked at being a "Young Entrepreneur" now for the past two+ years ... I was initially resistant to this social media concept. I thought everything was much more significant to my process, than writing down my thoughts and posting them out to the world. I have been known to be wrong before ... this would prove to be one of those times.
We live in a very connected environment (albeit, sometimes a bit TOO connected, but connected nonetheless). Admitedly, I am likely to be swayed off that perverbial fence in either direction, when I hear or read critiques from my peers (aka-bloggers/testers/writers). Whether you have created the next Statement in Fashion, or the hottest invention to hit since "ShamWOW," Blogging can and often is that missing link that gets the "Buzz" out to the masses and often to your target markets.
The Doubting-Thomas in me, was challenged last year, when at one of our trunk shows a lovely woman approached me (after making a purchase), to tell me how reading my post about my journey as a jewelry designer touched her. It took a very sterile and inanimate object (said jewelry) and made it into something that had a story with emotion behind it. Blogging was the bridge, in this instance, that took the reader from the product to the final purchase ... all by making the connection with the reader.
That's one of the best part about this business ... the lessons learned, and the people that teach them to me on a daily basis. Thank you Colette. :)
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